iMetrikus Selects HealthCarta to Deliver Compliance Solutions and Retention Marketing Programs

Relationship Provides Significant Presence into Pharmaceutical Industry with Compliance Management Programs

Carlsbad, CA, June 14, 2002 -- iMetrikus, Inc., announced today it has formalized a strategic relationship for its direct selling efforts with HealthCarta, a pharmaceutical sales and marketing services firm in Raleigh, NC. HealthCarta senior partners have more than 70 years of experience in managed care, public policy, sales, and marketing for major pharmaceutical and technology companies. Led by Craig Q. Fitzgerald, a former pharmaceutical executive with 25 years of experience, the HealthCarta team has already built highly effective marketing and customer relationship management programs with major pharmaceutical companies.

HealthCarta will be directly involved in building a sales channel for iMetrikus' core application called MediCompass. MediCompass delivers to its business partners a way to attract and retain highly motivated users who want a more comprehensive and meaningful way to manage their health. It also provides a portfolio of remote monitoring solutions creating a direct, permission-based linkage between healthcare providers and their patients. This capability enables them to monitor specific product, as well as customer acquisition costs by increasing customer retention and the lifetime value of each customer.

"Working together with HealthCarta, we will continue our focus on becoming the leading provider of low-cost, technology based, adherence and persistence solutions for large patient populations across leading disease states," stated Jae Evans, iMetrikus President and CTO. "iMetrikus intends to achieve this goal through the development of commercial relationships with major pharmaceutical companies and progressive healthcare payers."

About HealthCarta

HealthCarta is a healthcare marketing services firm that strives to improve patient care by helping pharmaceutical, biotechnology, and healthcare companies achieve greater competitive advantage. Established in 2001, HealthCarta offers deep experience in managed care, public policy, operations, sales, and marketing. Their involvement within major pharmaceutical and technology companies enables HealthCarta the ability to offer its clients far-reaching expertise.

About iMetrikus

A privately held company, iMetrikus was named for the principles it represents. iMetrikus links the individual (i) through metrics (metrik) - that is, systematic measurement of diagnostics, therapeutic intervention and outcomes management - with the healthcare community (us). iMetrikus, is in the business of building dynamic and interactive connections between chronically ill patients, their healthcare professionals, and the companies that serve them. iMetrikus' chronic care management programs promote better health through increased testing along with the utilization of diagnostic and pharmaceutical products, enabling us to deliver the potential of controlling health expenditures for payers while increasing revenues to pharmaceutical companies and diagnostic manufacturers.

Press Contact

iMetrikus
(760) 804-8800
press@imetrikus.com

Craig Fitzgerald, HealthCarta
(919) 844-8040
fitz@healthcarta.com

For more information about iMetrikus, visit the company's home page at www.imetrikus.com or call 760-804-8800.

iMetrikus, MediCompass, Therametrics, MetrikAnywhere, and MetrikLink are registered trademarks, and SAIA and MetrikList are trademarks of iMetrikus, Inc. All other company and product names used herein may be trademarks or registered trademarks of their respective companies.

Back to Press Release Index