iMetrikus Awarded 4-Star Rating for Privacy

Independent Firm Awards Highest Rating to MyHealthChannel.com for Privacy Policy and Practices

Carlsbad, CA, June 7, 2000 -- iMetrikus, Inc. a provider of interactive health solutions, today announced MyHealthChannel® has received the highest award for privacy from enonymous.com. An independent third party, enonymous.com facilitates e-commerce by addressing the privacy challenges facing Internet consumers. Enonymous.com analysts objectively review Web sites based on their stated privacy policy and practice. Having reviewed over 30,000 sites to date, fewer than 6% receive the highest award.

"The need to secure personal health information is critical and medical consumers need to know their information is protected," said Peter A. Thompson, MD, iMetrikus' President and CEO. "Protecting patient confidentiality and privacy has been a company priority since the founding of iMetrikus, and is reflected in our core 10-level architecture."

Amidst heightened industry and consumer concerns about privacy on the Web, iMetrikus has taken unparalleled measures to ensure that users information remains private and confidential. With its rapidly growing member base at MyHealthChannel.com, iMetrikus is raising the bar for the industry with rigorous standards through its proprietary Secure Anonymous Information Architecture™ (SAIA™). SAIA is integrated into the foundation of both MyHealthChannel® and ThePhysicianChannel.™, iMetrikus' new Internet ports dedicated to patients and their providers for collaborative health management. All of the information, alerts and data transferred to or from MyHealthChannel.com are protected by SAIA, which provides ten full layers of security for users from the moment personal data is entered. These security layers, combined with stringent precautionary measures, protect the privacy for users who visit the site.

Security, credibility and individuality form the essential foundation for the next generation of Web sites for managing personal health. As consumers become increasingly concerned about the privacy and security of their individual online health information, interactive health sites need to provide not only peace of mind, but also a level of intelligence that delivers relevant information with complete confidence that their information is protected.

Launched in February 2000, MyHealthChannel.com and ThePhysicianChannel.com provide individuals and their care team a personalized database that links to knowledge-based interactive resources to help the team work collaboratively around informative health-specific care metrics.

iMetrikus has built a business-to-business service category for the health care industry with a suite of applications and services comprised of interactive care management, customer relationship management and e-commerce. iMetrikus focuses on enabling patients and their caregivers to improve health outcomes by providing tools that track, motivate and support personal health goals and adherence to treatment regimens.

About iMetrikus

A privately held company, iMetrikus was named for the principles it represents. iMetrikus links the individual (i) through metrics (metrik) - that is, systematic measurement of diagnostics, therapeutic intervention and outcomes management - with the healthcare community (us).

iMetrikus develops programs and services for health systems, specialty provider organizations, disease & case management firms, health plans, pharmaceutical and medical products manufacturers and employers seeking to offer a branded value-added service for patients to support informed self-care and collaboration with their healthcare providers. iMetrikus focuses on improving outcomes associated with disease prevention, health promotion and monitoring of chronic diseases through broad access to advanced, secure interactive Internet applications for patients (myhealthchannel.com) and providers (thephysicianchannel.com).

Press Contacts

iMetrikus
(760) 804-8800
press@imetrikus.com

Wendy O'Dea, Fischer & Partners
(310) 577-7870
wodea@fisherhealth.com

Jamie Cohen, Brodeur Worldwide
(602) 954-0044
jcohen@brodeur.com

For more information about iMetrikus, visit the company's home page at www.imetrikus.com or call 760-804-8800.

iMetrikus, MyHealthChannel, ThePhysicianChannel, MediCompass and Therametrics are trademarks of iMetrikus, Inc. All other company and product names used herein may be trademarks or registered trademarks of their respective companies.

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