iMetrikus Launches MyHealthChannel.com™

Internet Port Reinvents Healthcare Management for those Living with Chronic Illnesses

Carlsbad, CA, March 27, 2000 -- Today, many people are confused about how to be sure of the credibility and accuracy of all the health information available online. They're concerned that these sites may also take personal information without their consent. Health-related Web sites are popping up daily, but don't provide the individualized attention needed to help effectively manage and maintain good health.

All this is changing, however, with the launch of MyHealthChannel.com. MyHealthChannel.com introduces a new concept in Web sites -- the Internet port. This port allows patients with chronic diseases, such as diabetes, HIV/AIDS and cancer, to better track and manage their personal health in an interactive, credible, secure environment.

"MyHealthChannel.com provides individuals with an array of personalized knowledge and interactive resources to help them better monitor their chronic condition and achieve their health goals," said Peter Thompson, M.D., FACP, President and CEO of iMetrikus.

iMetrikus, a Carlsbad, California-based e-Health company, is bringing MyHealthChannel.com to market under a new category it calls Me-Health. "Me-Health is all about the individual as an individual, not as just a member of a demographic group," Thompson said. "MyHealthChannel.com makes Me-Health possible by creating a single, trusted place on the Web where individuals have everything they need to: track their health condition; have the best content on the Web harvested, individualized and sent to their desktop; communicate with their caregivers; share information and learn from others with similar conditions; and purchase goods specific to their needs.

"A large number of Web sites have been designed to bring patients health-related information, yet this abundance of information can be overwhelming to the patient," said Donald W. Northfelt, M.D., FACP, a specialist in internal medicine, cancer medicine and diseases of the blood. "To my knowledge, MyHealthChannel.com is the first interactive site that is tailored specifically to those suffering from chronic diseases, addressing each individual patient's needs. It delivers the type of relevant information that encourages positive health management. It also gives me, as a physician, the opportunity to stay closer to my patients and, ultimately, it helps us to manage their condition together, as a team."

MyHealthChannel.com is free to users and through its fast, interactive design helps people achieve their health goals via a highly personalized, secure and confidential online service. MyHealthChannel.com provides 10 layers of security with stringent precautionary measures from the moment a person registers on the site. Through its proprietary Secure Anonymous Information Architecture (SAIA) and Secure Socket Layer (SSL) technology, MyHealthChannel users are assured of privacy and anonymity. MyHealthChannel clearly discloses all business and sponsor relationships and does not allow sponsors to influence the choice of content or sources.

MyHealthChannel.com brings patients a consumer health desktop anywhere they have access to the World Wide Web. In a secure and interactive environment, MyHealthChannel.com enables members to:

• track their condition by creating online health journals that chronicle their personal profiles and create reports of their treatment over time.
• prepare for doctor visits and receive reminders to take medications, by generating personalized calendars and charts.
• harvest "the best of the Web" with a specialized knowledge engine that searches healthcare medical libraries, obtains up-to-the-minute medical information, helps choose providers, and automatically creates and maintains an unbiased personalized comparison shopping hub for pharmaceuticals, medical supplies and equipment, and other products needed to achieve the best health possible.
• link to a Web-based community of patients, physicians and researchers sharing common goals and information about their condition and connecting them to others via message boards and discussion groups.
• connect with providers who respond to questions in an anonymous and protected environment with iMetrikus' proprietary Secure Anonymous Information Architecture™ (SAIA) technology.

"MyHealthChannel.com provides interactive functions that existing health-related portals do not," Thompson said. 'These portals provide fairly one-dimensional data with little recognition of the individual's unique needs and health concerns. Unlike a portal, MyHealthChannel.com is an Internet Port where users are provided with all the tools and resources they need to actively manage their health, enhance communication with their doctor and caregivers, learn about new treatment options and enhance control over their medical condition."

A privately held company, iMetrikus was named for the principles its represents. iMetrikus links the individual (i) through metrics (metrik) - that is, systematic measurement of diagnostics, therapeutic intervention and outcomes management - with the healthcare community (us). iMetrikus is working to produce tangible, sustained improvements in people's lives. It facilitates connection, creating a continuum that flows smoothly between the patient and the healthcare community, including caregivers, doctors, researchers, resource providers and other individuals with chronic diseases.

Press Contacts

iMetrikus
(760) 804-8800
press@imetrikus.com

Wendy O'Dea, Fischer & Partners
(310) 577-7870
wodea@fisherhealth.com

Jamie Cohen, Brodeur Worldwide
(602) 954-0044
jcohen@brodeur.com

For more information about iMetrikus, visit the company's home page at www.imetrikus.com or call 760-804-8800.

iMetrikus, MyHealthChannel, ThePhysicianChannel, MediCompass and Therametrics are trademarks of iMetrikus, Inc. All other company and product names used herein may be trademarks or registered trademarks of their respective companies.

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